On-demand Webinar: Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture

More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party cookies phase-out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.

Indeed, delivering the best personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can...

| Data Science

On-demand Webinar: Create Jaw-Dropping Virtual Events that Drive Results

Virtual and hybrid events are driving revenue goals, reaching broader audiences, and most importantly fulfilling the core desire of human connection. However, creating highly engaging experiences that people love is hard to do. Watch this webinar to unpack how the best brands in the world are leveraging virtual and hybrid events to deliver meaningful value, generate organic engagement, and wow every minute of the attendee experience.

Key Takeaways:

An “experience-first”...

| DMWF

On-demand Webinar: Closing the CX Gap

Watch this exclusive session from Mike Page, Head of UK and Nordics at Socialbakers and learn:

How to better connect brands and customers in a world of ever-changing customer expectations and behavioursThe newest trends in customer experienceOur top tips to rise to the...

| Customer Experience

On-Demand Webinar: Developing your digital estate with video

Building video into the online channels that make up your digital estate is the fastest way to communicate more effectively, convert at higher rates, and beat the competition for audience attention.

Digital and techy marketers should join Kathryn Rockwell to learn:

How your campaigns can convert more with video

How to best develop video into your estate

How to optimise each of your...

| DMWF

On-demand Webinar: How has the global pandemic changed the influencer landscape – key trends that will shape influencer marketing post-COVID 19

This webinar will explore how during the global pandemic, content consumption behaviour has shifted significantly due to people are adapting to a new lifestyle.

Consumers are being more careful than ever, choosing who they listen to and where they shop. Influencer marketing provides brands with the opportunity to reach and engage audiences in ways which are meaningful and relevant to them and also building up a brand’s position as we start to enter a new phase.

So what...

| Best Practice

#DMWF Europe: On-demand webinar – Maximize your product launch impact with a compelling, data-driven content strategy

Product launches fail for a variety of reasons – for example, you’re targeting the wrong market, there’s zero hype, or you’re trying to fix a problem consumers simply don’t have.

In this talk, you’ll learn best practices for helping to guarantee the success of your product launches with a smart, research-led content strategy.

Ben Schaefer, Research Consultant at digital consumer intelligence company Brandwatch, will show you how to conduct meaningful...

| Big Data

#DMWF Europe: On-demand webinar – How to spot valuable new consumer trends with digital consumer intelligence: A case study on sustainability

Being able to spot meaningful trends and act upon them with agility can give your brand a strong competitive edge.

In this talk, Brandwatch Senior Research Consultant Ben Ellis will take you through how digital consumer intelligence can boost your trend analysis capabilities.

Join Ben to discover the value of trend spotting, learning from real examples – in particular, analysis in relation to sustainability and ethical consumerism trends.

You’ll walk away...

| Best Practice

#DMWF Europe: On-demand webinar – A new framework for quantifying customer satisfaction

Data and tech have become the new buzzwords, but the challenge comes in understanding the information. To realize the true potential, companies need to successfully navigate these means to identify customers’ true needs and strategically translate these needs into actions.

Join NetBase Quid and Lufthansa Innovation Hub to discover an unconventional approach for contextualizing data with a sentiment and text-mining analysis. We will present a framework and illustrate how we use...

| Best Practice