On-Demand Webinar: The power of ABM personalization: why and how to personalize at scale

The people who make up your target companies live and work in the same noisy digital environment as you. Put yourself in their shoes: unless your campaigns and content are perfectly tailored to address them and their challenges, you won’t get their attention.

Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Whether the goal is to grow revenues, drive spend efficiency, or reduce customer...

15 October 2020 | DMWF

#DMWF Virtual, On-Demand Webinar: Consumer Behaviour Modelling: Understanding the “Why” Using Social & News Media Analytics

Consumer words have power. They share their thoughts, opinions, and feelings on many platforms. Listening to consumer conversations and understanding the narratives is crucial for a marketer to understand what drives their emotions, beliefs, and behaviours.

In this session, we discuss how a major brand like Coca-Cola taps into consumer conversations around the globe, to understand their behaviours, motivations, and perceptions, and identify innovation opportunities.

Key...

6 October 2020 | Best Practice

#DMWF Virtual, On-Demand Webinar: How do we navigate the nuances of consumer behaviour in unpredictable times?

How do we navigate the nuances of consumer behaviour in unpredictable times?

What will the audience learn:

• Tips on finding the needle in the data haystack

• Understanding consumers’ motive and how it drives action

• How can Marketers be more predictive and responsive, rather than reactive

Speakers:

• Taylor Dickson, Research Consultant, Brandwatch

• Naomi Morrice, Research Analyst,...

22 September 2020 | Best Practice

#DMWF Virtual, On-Demand Webinar: An optimised marketing strategy that meets the pace of change with data

The digital marketing world has always been fast-paced but with recent events affecting every aspect of how we market, communicate and collaborate organisations need to be more reactive than ever.

Join Domo and Ramsay Health Care to discover how access and visibility of data from across multiple systems are helping Ramsay Health Care to glean the insights they need to make decisions fast, based on accurate data.

Learn how, by connecting marketing data from across...

22 September 2020 | Big Data

#DMWF Virtual, On-Demand Webinar: Defining Value in a Two-Sided Marketplace: An eCommerce Approach

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

What you will learn:

• Understanding and quantifying the marketplace environment

• Framing your value equation

• Designing a ROAS-focused architecture

Speakers:

• Alex Holt, Manager...

22 September 2020 | Case Studies

On-demand Webinar: Don’t Let the GDPR Kill Your Marketing Strategy

New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?

In this session, we answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximize user opt-in in the GDPR era.

Watch...

29 July 2020 | Advertising