On-demand Webinar: How has the global pandemic changed the influencer landscape – key trends that will shape influencer marketing post-COVID 19

This webinar will explore how during the global pandemic, content consumption behaviour has shifted significantly due to people are adapting to a new lifestyle.

Consumers are being more careful than ever, choosing who they listen to and where they shop. Influencer marketing provides brands with the opportunity to reach and engage audiences in ways which are meaningful and relevant to them and also building up a brand’s position as we start to enter a new phase.

So what...

| Best Practice

#DMWF Europe: On-demand webinar – Maximize your product launch impact with a compelling, data-driven content strategy

Product launches fail for a variety of reasons – for example, you’re targeting the wrong market, there’s zero hype, or you’re trying to fix a problem consumers simply don’t have.

In this talk, you’ll learn best practices for helping to guarantee the success of your product launches with a smart, research-led content strategy.

Ben Schaefer, Research Consultant at digital consumer intelligence company Brandwatch, will show you how to conduct meaningful...

| Big Data

#DMWF Europe: On-demand webinar – How to spot valuable new consumer trends with digital consumer intelligence: A case study on sustainability

Being able to spot meaningful trends and act upon them with agility can give your brand a strong competitive edge.

In this talk, Brandwatch Senior Research Consultant Ben Ellis will take you through how digital consumer intelligence can boost your trend analysis capabilities.

Join Ben to discover the value of trend spotting, learning from real examples – in particular, analysis in relation to sustainability and ethical consumerism trends.

You’ll walk away...

| Best Practice

#DMWF Europe: On-demand webinar – A new framework for quantifying customer satisfaction

Data and tech have become the new buzzwords, but the challenge comes in understanding the information. To realize the true potential, companies need to successfully navigate these means to identify customers’ true needs and strategically translate these needs into actions.

Join NetBase Quid and Lufthansa Innovation Hub to discover an unconventional approach for contextualizing data with a sentiment and text-mining analysis. We will present a framework and illustrate how we use...

| Best Practice

#DMWF Europe: On-demand webinar – Empowering data-driven marketing with intelligent data centralization

The systematic centralization and consolidation of the various data silos of a modern enterprise is indispensable in order to view all of a company’s data holistically. This sounds quite obvious, but in reality, this is usually an extensive project with many internal and external stakeholders and numerous process steps.

Fashionette has found a strong partner in Adverity, who is an important building block in the field of data engineering and has thus played a major role in...

| Best Practice

On-Demand Webinar: The power of ABM personalization: why and how to personalize at scale

The people who make up your target companies live and work in the same noisy digital environment as you. Put yourself in their shoes: unless your campaigns and content are perfectly tailored to address them and their challenges, you won’t get their attention.

Personalization done well can be a huge asset to ABM teams, particularly as we can’t rely on in-person events and meetings right now. Whether the goal is to grow revenues, drive spend efficiency, or reduce customer...

| DMWF

#DMWF Virtual, On-Demand Webinar: Consumer Behaviour Modelling: Understanding the “Why” Using Social & News Media Analytics

Consumer words have power. They share their thoughts, opinions, and feelings on many platforms. Listening to consumer conversations and understanding the narratives is crucial for a marketer to understand what drives their emotions, beliefs, and behaviours.

In this session, we discuss how a major brand like Coca-Cola taps into consumer conversations around the globe, to understand their behaviours, motivations, and perceptions, and identify innovation opportunities.

Key...

| Best Practice

#DMWF Virtual, On-Demand Webinar: How do we navigate the nuances of consumer behaviour in unpredictable times?

How do we navigate the nuances of consumer behaviour in unpredictable times?

What will the audience learn:

• Tips on finding the needle in the data haystack

• Understanding consumers’ motive and how it drives action

• How can Marketers be more predictive and responsive, rather than reactive

Speakers:

• Taylor Dickson, Research Consultant, Brandwatch

• Naomi Morrice, Research Analyst,...

| Best Practice