On-demand Webinar: EDAA Panel: Transparency and Responsibility in Digital Advertising

This panel will explore how self-regulatory mechanisms continue to play a critical and positive role for businesses and consumers in response to keylegislative changes in the digital world.

The audience will learn how a consumer-centric approach helps better identify where complementary industry standards can play the most usefulconsumer-facing role.

The audience will also discover how the ad industry’s self-regulatory program serves to educate and inform consumers of...

On-demand Webinar: Social Media while Social Distancing

Senior Client Partner Will Bonaddio discusses how social media has changed in the time of social distancing, and how a brand's purpose is key to achieving success and cut-through now more than ever.

Plus, using their own leading communities On The Tools and On A Budget, he provides industry insights and wider consumer trends to be aware of right now in order to help shape your marketing strategy.

This on-demand webinar is FREE to download.

This webinar is...

Whitepaper: The impact of Covid-19 on consumer and organisational behaviour: Putting the customer at the heart of marketing decisions

Consumer and organisational behaviours have changed rapidly in 2020, particularly with the global impact from Covid-19. There is a high likelihood of never returning to yesterday’s behaviours.

Organisations with the agility to adapt quickly will keep their customers engaged and keep delivering strong commercial results. It is more important than ever for the smart and intelligent use of customer & marketing data to help identify these new behaviours and to keep feeding...

The personalisation maturity curve: Where are you on your journey?

Personalisation has been much talked-about over recent years. But many companies are caught up in the complexity and scale of the transformation needed to make it happen.

In this whitepaper, personalisation platform provider Boxever explores how the Personalisation Maturity Curve will help you:

Work out where you are on your journey Identify steps to take to improve Understand how your...

The 2017 EMEA webinar benchmarks report

Webinars are the best tool we have to engage audiences and communicate information. Marketers use them to drive leads, generate pipeline, and nurture prospects through every stage of the buying cycle. But are we getting them right? This whitepaper from on24 assesses statistics across the entire lifecycle of a webinar to help assess what needs to be done to make webinars truly stand...

Webcast: Winning the war for finance talent: A game plan for the digital age

What is the best way to win the war for finance talent? This 60 minute webcast from Oracle, incorporating research commissioned in conjunction with WSJ Custom Studios, discusses how CFOs can find and retain finance professionals with skill sets that go beyond accounting to include business partnering, data insights, communication, leadership, and mentoring. --- Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the...

The digital finance imperative: Measure and manage what matters next

Intangible assets, such as brands, customer relationships, intellectual property and human capital, have become the main value drivers in business. Consequently, business leaders may need to adapt their business models or develop new ones. To achieve this, quality decision-making and value-creating data insights are essential, and are rapidly becoming determinants of organisational success. This whitepaper from Oracle discusses the primary issues and how organisations need new measures to...

Webcast: Next generation finance: Creating value in a digital age

How is the role of the CFO evolving in an increasingly digital economy, and is there any shift in the dynamics of the C-suite collaboration? How are companies monitoring and measuring intangibles within their business, and what do the KPIs currently being measured tell us? This 30 minute webcast from Oracle, alongside the Chartered Institute of Management Accountants (CIMA), aims to answer these questions and looks at how intangible assets drive value creation in the digital age. --- Oracle...