#DMWF Virtual, On-Demand Webinar: Defining Value in a Two-Sided Marketplace: An eCommerce Approach

One of the most difficult challenges in digital marketing is handling a two-sided marketplace with offline conversion. Learn how Cars.com used a blend of marketing fundamentals, eCommerce thinking, and data science to solve this complex problem.

What you will learn:

• Understanding and quantifying the marketplace environment

• Framing your value equation

• Designing a ROAS-focused architecture


• Alex Holt, Manager of Data Enablement, Cars.com

• Cameron Benoit, Solution Consultant, Adverity

This webinar is FREE to watch on-demand.

This webinar is brought to you by #DMWF (Digital Marketing World Forum)

Who is Adverity?

Adverity is an intelligent marketing analytics platform enabling data-driven marketers to make better decisions and improve performance, faster and easier.

Find out more about Adverity here.

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