Being able to spot meaningful trends and act upon them with agility can give your brand a strong competitive edge.
In this talk, Brandwatch Senior Research Consultant Ben Ellis will take you through how digital consumer intelligence can boost your trend analysis capabilities.
Join Ben to discover the value of trend spotting, learning from real examples – in particular, analysis in relation to sustainability and ethical consumerism trends.
You’ll walk away with an understanding of how to:
- Identify and understand global and regional trends
- Spot trends among key consumer groups, as well as within known and unknown themes or topics
- Use historical data for predictive trend spotting to help your business be proactive