The systematic centralization and consolidation of the various data silos of a modern enterprise is indispensable in order to view all of a company’s data holistically. This sounds quite obvious, but in reality, this is usually an extensive project with many internal and external stakeholders and numerous process steps.
Fashionette has found a strong partner in Adverity, who is an important building block in the field of data engineering and has thus played a major role in building a state-of-the-art data stack. Based on the system-immanent data intelligence created in this way, it is possible to generate valuable insights concerning specific departments, as well as general company-wide information.
Hear Fashionette and Adverity discuss the advantages of this approach from a modern e-commerce retailer’s perspective. And how, with truly intelligent data centralization; automation of marketing processes, data-driven campaign management and a holistic view of all your marketing data finally becomes possible.
Key Learning Points:
- Create true data Intelligence – From zero to hero through fully automated data integration as an important building block of a modern data stack
- Milestone achievement – Integration of all marketing service providers and tools fully automated, thereby displaying all marketing costs on a daily basis
- Get rid of manual work – Merge marketing and order data to fully automate time-consuming manual marketing processes