On-demand Webinar: Don’t Let the GDPR Kill Your Marketing Strategy

New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?

In this session, we answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximize user opt-in in the GDPR era.

Watch this on-demand session you will:

• Understand legitimate interest vs. consent for marketing purposes
• Learn best practices for maximizing opt-in and consent
• Understand guidance to build an effective and GDPR-compliant marketing strategy

This webinar is FREE to watch on-demand.

This webinar is brought to you by DMWF Online powered by MarketingTech.

Who is Onetrust PreferenceChoice?

Onetrust PreferenceChoice is a powerful technology platform to support marketers with preference management

Find out more about Onetrust PreferenceChoice here.

The DMWF Privacy Policy and T&Cs can be viewed here.

Submit details here to view