New consent rules require marketers to rethink the way they interact with users. How can you deliver on-brand privacy notices? What are innovative ways to approach cookies and consent to increase opt-in rates?
In this session, we answer these questions, review marketing compliance requirements around legitimate interest, consent, cookies and ad tech and provide thought-provoking examples of new ways to think about compliance to maximize user opt-in in the GDPR era.
Watch this on-demand session you will:
• Understand legitimate interest vs. consent for marketing purposes
• Learn best practices for maximizing opt-in and consent
• Understand guidance to build an effective and GDPR-compliant marketing strategy
This webinar is FREE to watch on-demand.
This webinar is brought to you by DMWF Online powered by MarketingTech.
Who is Onetrust PreferenceChoice?
Onetrust PreferenceChoice is a powerful technology platform to support marketers with preference management