There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding, and browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers—not only to ensure you’re being compliant with data privacy laws, but also to boost your audiences’ experience and keep your customers’ best interests front-and-center.
Marketers can start to plan for consent beyond cookies to build better customer relationships. In this session, learn how to authentically build trust with your customers through a focus on transparency. We dive into where to capture user consent beyond cookies, including offline and in-person, and through web forms, email subscriptions, and opt-ins.