Customer expectations are evolving. Technology now makes possible things that were unimaginable a decade ago, and customers quickly accept this as the new standard. And their higher expectations aren’t limited to the products and services they purchase.
Today’s customers also have elevated expectations around brand interaction, especially messaging. This whitepaper from KDDI and Infobip explores all the facets required for modernising customer experience. Don’t expect plain SMS to impress: learn about how omnichannel communications work in action.