Whitepaper: The impact of Covid-19 on consumer and organisational behaviour: Putting the customer at the heart of marketing decisions

Consumer and organisational behaviours have changed rapidly in 2020, particularly with the global impact from Covid-19. There is a high likelihood of never returning to yesterday’s behaviours.

Organisations with the agility to adapt quickly will keep their customers engaged and keep delivering strong commercial results. It is more important than ever for the smart and intelligent use of customer & marketing data to help identify these new behaviours and to keep feeding marketing decision making.

See how Customer Management Analytics can assist you in predicting what customers, will buy, via what channel and store, and when, by:

  1. Providing an agile data and analytics environment to create an aggregated consistent and holistic representation of your customers in our changed world
  2. Showing how the provision of that agile environment helps deliver a customer centric approach and better uses data for problem identification and solving 
  3. Help you predict the impact of marketing investments on sales 

Submit details here to view