Calculating ROI on mobile marketing spend

If you’re a consumer-facing business of any size, you’ve probably got a mobile app. You may examine how well it functions, and how many new or existing customers download it every day – but if that’s as far as your interest goes, your mobile app strategy – or rather, your lack of one – is almost certainly killing your business.

This short document takes a look at those numbers and suggests some ways to quantify and change them for actionable return on investment.

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