Panel: The APAC Social & Influencer Landscape – What do marketers need to know?

Watch this on-demand webinar with our panel of social media and influencer experts from Reckitt, HUGO and ByteDance as we deep dive in to APAC Social and Influencer Landscape.

You'll learn:

Biggest Social trends that are here to stayPredictions of where brands will be taking influencer marketing nextHow to enhance and engaged consumers with customisable & niche messagingUnderstanding how to utilise the most cost-effective customer acquisition channel in the APAC...

Panel: Growing international is really easy, said nobody!

In an increasingly crowded e-commerce space, it is important to gain an edge over your competition and scale your business. While your domestic market provides a strong foundation for your brand, capitalising on the ever-changing ASEAN and international opportunity is a must.

Watch this engaging panel discussion where Matthew McClelland, Head of Growth SEA, dotdigital, Ionut Danifeld, Chief Marketing Officer, TRAPO, Manvi Kathuria, General Manager APAC, Marketplace eCommerce,...

On-demand webinar: What’s the DAM difference? How your assets can make or break your ecommerce strategy

As many brands shift their selling to include more and more eCommerce channels, marketing teams have to keep up with growing demands for digital assets like images and videos designed for every consumer touchpoint, including the point of sale online. The digital asset creation and distribution process can improve leads and sales by serving consumers the visuals they crave, or it can frustrate them into clicking away to find a seemingly better alternative. Marketing teams are tasked with...

On-demand Webinar: Use Your Data – Building a Competitive Social Strategy Through a Data-Driven Culture

More than ever before, data has become the driving force of marketing strategy, tactics, and messaging, and it should lay at the heart of every decision you make. As third party cookies phase-out, brands need to think smarter about their audiences as they tackle the hyper-personalization today’s consumers require.

Indeed, delivering the best personalized content requires strong data-driven strategies and seamless omnichannel experiences to meet people where they are. But how can...

On-demand Webinar: Create Jaw-Dropping Virtual Events that Drive Results

Virtual and hybrid events are driving revenue goals, reaching broader audiences, and most importantly fulfilling the core desire of human connection. However, creating highly engaging experiences that people love is hard to do. Watch this webinar to unpack how the best brands in the world are leveraging virtual and hybrid events to deliver meaningful value, generate organic engagement, and wow every minute of the attendee experience.

Key Takeaways:

An “experience-first”...

On-demand Webinar: Closing the CX Gap

Watch this exclusive session from Mike Page, Head of UK and Nordics at Socialbakers and learn:

How to better connect brands and customers in a world of ever-changing customer expectations and behavioursThe newest trends in customer experienceOur top tips to rise to the...

On-Demand Webinar: Developing your digital estate with video

Building video into the online channels that make up your digital estate is the fastest way to communicate more effectively, convert at higher rates, and beat the competition for audience attention.

Digital and techy marketers should join Kathryn Rockwell to learn:

How your campaigns can convert more with video

How to best develop video into your estate

How to optimise each of your...

Guide to Video Marketing

What exactly is video marketing? It’s definitely not throwing a video on your homepage and calling it a day, or uploading everything you’ve ever made to YouTube. Going viral once doesn’t really count, either. Video marketing serves a much more specific purpose.

In this guide, we’ll show you what goes into video marketing and how you can start doing it successfully at your business. From building a comprehensive strategy to getting the most out of your video content, we...

Brand Affinity Marketing Playbook

As marketers, we know that consumers are loyal to certain brands because of emotion-based attractions. We rely so much on recommendations for products and services from friends, family, and co-workers, that building a reputable brand consumers can connect with is essential to not only growing sales, but also influencing how people speak about your business to others.

Building brand affinity has become a necessary strategy for most successful businesses. In the past, brand affinity...

On-demand Webinar: How has the global pandemic changed the influencer landscape – key trends that will shape influencer marketing post-COVID 19

This webinar will explore how during the global pandemic, content consumption behaviour has shifted significantly due to people are adapting to a new lifestyle.

Consumers are being more careful than ever, choosing who they listen to and where they shop. Influencer marketing provides brands with the opportunity to reach and engage audiences in ways which are meaningful and relevant to them and also building up a brand’s position as we start to enter a new phase.

So what...