#DMWF Asia – On-demand Webinar: Exploring an Effective B2B Social Media Strategy

Watch this session on demand and learn:

How to define your marketing objectivesGenerating a healthy ROI from social mediaThe importance of building your brand and personas on social mediaCreating & managing a direct customer service tool through social channels

Expert panelists:

Kelvin Lee, Global Director of Social Media Experience, RefinitivMohit Gupta, Head of Marketing – Asia Pacific & Head of Social Media – Global, Corporate Bank, Deutsche BankTanvi...

#DMWF Europe: On-demand webinar – Consent Beyond Cookies: How You Can Authentically Build Audience Trust

There’s a lot of talk about consent and cookies these days, and for good reason. Privacy expectations are expanding, and browsers are moving away from third-party cookies. Capturing user consent is becoming increasingly important for marketers—not only to ensure you’re being compliant with data privacy laws, but also to boost your audiences’ experience and keep your customers’ best interests front-and-center.

Marketers can start to plan for consent beyond cookies to...

#DMWF Europe: On-demand webinar – Brand Chaos to Strategy: The Tools and Tactics of Realigning Your Brand to a Post-COVID World

What one word sums up 2020? Chaos.

From the pandemic and reeling economies to remote work and virtual education, to civil strife and political mayhem, chaos is everywhere.

That is why CMOs ranked brand strategy as their #1 priority in a post-COVID survey. When everything is in flux, a brand must hit the reset button and align itself to new realities. Jake Athey, VP of Marketing and Customer Experience at Widen, will explore the journey of realignment through the lens of...

The next evolution of customer experience: Omnichannel communications

Customer expectations are evolving. Technology now makes possible things that were unimaginable a decade ago, and customers quickly accept this as the new standard. And their higher expectations aren’t limited to the products and services they purchase.

Today’s customers also have elevated expectations around brand interaction, especially messaging. This whitepaper from KDDI and Infobip explores all the facets required for modernising customer experience. Don't expect plain...

#DMWF Europe: On-demand webinar – Maximize your product launch impact with a compelling, data-driven content strategy

Product launches fail for a variety of reasons – for example, you’re targeting the wrong market, there’s zero hype, or you’re trying to fix a problem consumers simply don’t have.

In this talk, you’ll learn best practices for helping to guarantee the success of your product launches with a smart, research-led content strategy.

Ben Schaefer, Research Consultant at digital consumer intelligence company Brandwatch, will show you how to conduct meaningful...

#DMWF Europe: On-demand webinar – Exploring the realities and trends of Social Media

In this practical and informative panels, our experts will share the experience and knowledge covering:

Reviewing social platforms and which channels brands should place content for audience engagementHow to utilise TikTok within your social strategyThe new world of influencer and where effectively use them within your channelsWhy marketers need to be prepared for in 2021 with their social and influencer...

#DMWF Europe: On-demand webinar – How to spot valuable new consumer trends with digital consumer intelligence: A case study on sustainability

Being able to spot meaningful trends and act upon them with agility can give your brand a strong competitive edge.

In this talk, Brandwatch Senior Research Consultant Ben Ellis will take you through how digital consumer intelligence can boost your trend analysis capabilities.

Join Ben to discover the value of trend spotting, learning from real examples – in particular, analysis in relation to sustainability and ethical consumerism trends.

You’ll walk away...

#DMWF Europe: On-demand webinar – A new framework for quantifying customer satisfaction

Data and tech have become the new buzzwords, but the challenge comes in understanding the information. To realize the true potential, companies need to successfully navigate these means to identify customers’ true needs and strategically translate these needs into actions.

Join NetBase Quid and Lufthansa Innovation Hub to discover an unconventional approach for contextualizing data with a sentiment and text-mining analysis. We will present a framework and illustrate how we use...