The impact of Covid-19 on consumer and organisational behaviour: Putting the customer at the heart of marketing decisions

Consumer and organisational behaviours have changed rapidly in 2020, particularly with the global impact from Covid-19. Organisations that have the agility to identify these changes and get to know their customers again will prosper.

There is a high likelihood that both organisational and consumer behaviours will remain changed. However, the principles for providing an agile environment to put your customer at the heart of marketing decision making remain...

The personalisation maturity curve: Where are you on your journey?

Personalisation has been much talked-about over recent years. But many companies are caught up in the complexity and scale of the transformation needed to make it happen.

In this whitepaper, personalisation platform provider Boxever explores how the Personalisation Maturity Curve will help you:

Work out where you are on your journey Identify steps to take to improve Understand how your...

The 2017 EMEA webinar benchmarks report

Webinars are the best tool we have to engage audiences and communicate information. Marketers use them to drive leads, generate pipeline, and nurture prospects through every stage of the buying cycle. But are we getting them right? This whitepaper from on24 assesses statistics across the entire lifecycle of a webinar to help assess what needs to be done to make webinars truly stand...

Webcast: Winning the war for finance talent: A game plan for the digital age

What is the best way to win the war for finance talent? This 60 minute webcast from Oracle, incorporating research commissioned in conjunction with WSJ Custom Studios, discusses how CFOs can find and retain finance professionals with skill sets that go beyond accounting to include business partnering, data insights, communication, leadership, and mentoring. --- Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the...

The digital finance imperative: Measure and manage what matters next

Intangible assets, such as brands, customer relationships, intellectual property and human capital, have become the main value drivers in business. Consequently, business leaders may need to adapt their business models or develop new ones. To achieve this, quality decision-making and value-creating data insights are essential, and are rapidly becoming determinants of organisational success. This whitepaper from Oracle discusses the primary issues and how organisations need new measures to...

Webcast: Next generation finance: Creating value in a digital age

How is the role of the CFO evolving in an increasingly digital economy, and is there any shift in the dynamics of the C-suite collaboration? How are companies monitoring and measuring intangibles within their business, and what do the KPIs currently being measured tell us? This 30 minute webcast from Oracle, alongside the Chartered Institute of Management Accountants (CIMA), aims to answer these questions and looks at how intangible assets drive value creation in the digital age. --- Oracle...

Thriving in the digital age: A guide for modern finance leaders

Relentless digital developments have created the chance for the finance team to become true strategic leaders across the business - but they have also raised expectations and generated new challenges. This whitepaper from Oracle explores the growth of cloud, social, mobile and big data, how smart CFOs are taking advantage, and how to use big data analytics and smooth procurement systems as a launchpad to holding your own in the digital age. --- Oracle values your privacy, and will treat the...

A how to guide: How to find actionable business insights in social media data

Social listening, specifically listening with the intent to understand and make smarter decisions with better data, is the backbone to any successful social program for any organisation, brand, or business. To take the first step towards building successful social programs, brands have to start listening to the data. This whitepaper from Synthesio provides a how-to guide to move past the ‘so what?’ moment to uncover and streamline valuable social...