Lack of training and relevant content holding back sales and marketing

An aple and books on a desk

The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).

This is according to a study by revenue enablement tech firm, Showpad, which also found that the percentage of service subscribers who discontinue subscriptions within a given period of time has also become an increasing problem. 59% of UK survey respondents now cite it as the main obstacle to overcome,...

It’s time we finally let marketing, sales and service work together

A close up of an elephant's eye.

It’s time we address the elephant in the room and finally let marketing, sales, and service work together. The industry has been talking about customer experience (CX) for over three decades, yet, and I’m sorry to report this, most of these teams are still working in silos, failing to share customer data in insights with each other and ultimately failing the customer themselves.

Putting the problem into perspective, SugarCRM’s recent research found that half of sales leaders...

LinkedIn reveals the sales mistakes that are killing deals stone dead

The LinkedIn app on a smartphone/

Misinformation from sales teams has been killing deals, with 48% of buyers pointing to misleading information about a product and price being the biggest turn offs.

This is according to the fifth annual ‘State of Sales’ report for 2021 from LinkedIn, which explores how events of the past year are challenging the world of sales.

The study found that 44% of buyers were put off by sales people not understanding their company and its needs, while 43% said sales people...