Old School: The forgotten tech making a comeback with marketers

In the results-driven world of performance marketing, it can be tempting to jump from tool to tool, scrabbling at the latest must-have tech. 

Despite massive advances in the way that marketers work, at the core of many strategies lies some pretty reliable tech, which shows no sign of being dropped from the marketing mix. 

There is a reason why old tech works, there’s a layer of trust and acceptance that marketers can benefit from - big time.

Old tech,...

Most consumers are happy for advertisers to use personal data to personalise adverts

A happy toy with a smiley face.

As many as 61% of UK consumers are happy for companies to use their personal data to personalise ads and offers for them.

Personalisation specialist A Million Ads, in collaboration with research company, Attest, recently conducted global consumer and marketer research identifying perceptions and preferences around personalised advertising.

The results revealed that 77% are very or somewhat annoyed when seeing or hearing exactly the same ad many times over. Moreover, 61%...

Back to basics: Three building blocks for nailing personalisation

Personalisation has been the holy grail for many marketing organisations for what seems like forever. While at its surface, for many marketers, personalisation seems straight forward, and with modern technology, seems it would be easy to implement. Unfortunately, these assumptions couldn’t be further from reality.

As with many modern marketing efforts, organisations must grow through a maturity model in order to reap the benefits of their efforts. Personalisation is no...