Data, out of home and a year of transformation

A busy city street at night.

Out of Home (OOH) advertising has weathered the challenges of lockdown, tiering and multiple closures over the past year. In that time, it has more than proved its resilience through an agile approach to keeping audiences informed and delivering brand, contextual and Government messages to relevant audiences.

As the country opens up, the role data plays in successful OOH planning, identifying key locations, and finding the right audiences has become a central...