Virtual events set to grow in popularity post-pandemic

A virtual conference.

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. 

But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It is expected to have a compound annual growth rate of 23.2% from 2020 to 2027, strongly suggesting this is anything but a temporary...

Brightcove helps take Melbourne Symphony Orchestra to a global audience

Melbourne Symphony Orchestra

The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world.

MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO concerts, family programming, and special events and performances from around...

The key elements to thrive in the new digital era: What is ahead of us?

It’s been exactly one year since the Covid-19 pandemic became global. Looking back, as the generations who are inexperienced with the pandemic, we have certainly underestimated the impact. Things have changed dramatically in the past 12 months. We are in the midst of the worst humanitarian challenges in a century, which will cause an imminent restructuring of society and global economic order. We face an unexpected event or sequence of enormous scale events at an overwhelming speed,...

Q&A: Jake Athey, Widen: On common mistakes marketers make with DAM – and realigning content post-Covid

For marketing professionals today, a lot of the job depends on their ability to not let things get on top of them. Data and data sources are increasing, as are the number of tools at hand to deal with them. What companies need, therefore, is something to centralise processes and smooth out the rough edges.

Ahead of his session at DMWF Europe Virtual on 24-25 November, Jake Athey, VP marketing and customer experience at digital asset management (DAM) software provider Widen, spoke...

Getting marketing automation right: Conversion and segmentation – and the workflows required

Session The case for marketing automation continues to prosper. Capturing leads and organising prospects in the back end, not to mention enhancing the front-facing customer journey, is important: according to Invesp, automation can drive up to a 14.5% increase in sales productivity and a 12.2% reduction in marketing overheads.

Marketing automation workflows can work in three primary ways; to build relationships, improve engagement, and increase revenue. An automated workflow will...

Top social media trends to drive your 2021 marketing strategy

How can marketers prepare to take on 2021? This year has been a rocky one for many businesses globally, and some of the business trends we see today are likely to continue in the coming year. While a complete recovery might take some time, it is still important for brands to equip themselves with a robust marketing strategy for 2021, based on data-driven insights and consumer trends. In this article, we look at three social media trends that are expected to drive the most impact in 2021,...

Key practices for tech brands to drive brand love in today’s tumultuous climate

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in order to earn a place in the hearts of consumers. 

For technology companies that may be tightening their budgets amidst the current times, it is still...

#DMWF Virtual 2020: eShow Preview

The #DMWF Virtual exhibitor 'stands' are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual we wanted to share the eShow preview as a teaser of what to expect from the virtual marketing expo!

PLATINUM...

What to expect from the Content & Digital Brand Strategy track at #DMWF Virtual

Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September.

A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand purpose, how to build impactful messages that integrate social issues, and how to smash through the challenge of standing out in...

What to expect from the Digital Experience and eCommerce track at #DMWF Virtual

The digital marketplace and eCommerce landscape is ever-changing and there is no denying the Coronavirus global pandemic has had a real effect on this and digital experience, creating more challenges for marketers. 

On day two (September 17) the Digital Experience and eCommerce track at #DMWF Virtual will focus on approaching the challenges we face with selling online and providing services. Our expert speakers will be sharing their real-life experiences and practical how-to...