TGI Fridays owner targets Gen Z with investment in digital experience

TGI Fridays Manchester.

Food tech platform C3 (Creating Culinary Communities) has been given a $10 million boost from TriArtisan Capital Advisors and its investors, the portfolio of which includes TGI Fridays, PF Chang's and Hooters. 

TriArtisan's investment is part of an $80 million in Series B funding that C3 secured this past month and co-led by Brookfield Asset Management Inc. and REEF Technology with participation from Egon Durban and Greg Mondre, managing partners and co-CEOs of Silver Lake...

‘Huge opportunity’ for marketers to engage with students through DOOH advertising

University students at their graduation ceremony.

There is a substantial opportunity to reach and market to students as they head to university this September, according to research conducted by Redbus Media, a digital out-of-home (DOOH) media owner.

After a year of turbulence, the study reveals an overwhelming desire to return to normal as 80% of Students’ Unions plan to host a bigger or pre-COVID sized Freshers’ for incoming students and more than half look to host additional events for those who missed...

The next normal – The recovery will be digital

Tsunamis wipe out things quietly and quickly without giving you time to prepare and react. This is exactly how the year 2020 showed us - the overnight change. Throughout history, the most important lessons emerge from the worst humanitarian challenges. Understanding the development of human evolution motivates us to reflect on what digital transformation really means to humanity. The pandemic accelerated digital transformation. Futurist Gerd Leonard claimed that anything that cannot be...

How marketers can streamline requests and improve productivity in 2021

Marketing teams responding to the ongoing COVID-19 crisis and worldwide social tensions have witnessed their workloads, budgets, and priorities being put under scrutiny during this time of upheaval. With events either being cancelled, put on hold, or switching to a virtual environment, social media and digital campaigns along with increased demand for targeted content, have increased. Alongside this, the workforce has also moved online and those water cooler conversations and the ability to...