Acxiom, MullenLowe Profero and Antavo collaborate on next gen customer loyalty programme

Customer loyalty cards.

Acxiom and MullenLowe Profero have extended their global FUSE proposition, announced earlier this year, to bring loyalty services to their clients and the markets they operate in. 

As part of these loyalty services they have partnered with provider Antavo, a specialist in pure-play customer loyalty programme technology. The three companies offer customers and prospects loyalty programme strategy, design and execution services with Antavo providing technology that is directly...