10 practical ways to grow your local business with digital marketing in 2021

Digital marketing for local business is quite different from how to do marketing for a national or global business.

Yes, we mostly use the same channels - but, in a different fashion.

Local businesses target local people, who are geographically around. They may seem easier to reach without digital marketing; however, it's been long since consumers started searching online before they buy basically anything.

More than 90% of users searched for local businesses...

What to expect from the Content & Digital Brand Strategy track at #DMWF Virtual

Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September.

A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand purpose, how to build impactful messages that integrate social issues, and how to smash through the challenge of standing out in...

How to choose the right CMS for your organisation

A Content Management System (CMS) is the backbone of your websites or mobile sites and enables your business to drive better customer experience (CX) and engagement with your brands. A wrong decision in choosing the CMS can derail your plans to achieve your long-term business goals. Once you choose a CMS, it is never going to be easy to change it overnight. This makes it even more important that you select the “right” CMS, so that you do not regret the decision later. Here, I have...