Konrad Shek is the Deputy Director, Policy & Regulation at the Advertising Association and leads on the digital, data, Brexit, trade policy and industrial strategy files. He is also a non-executive director at Sustenir, a Singaporean-based Series A funded vertical farming start-up. Konrad previously worked at Asian-based conglomerate Jardine Matheson for 5 years in Shanghai where he was involved in government relations and policy analysis. Prior to this he had a nine-year career as a diplomat with the Foreign & Commonwealth Office, serving in London and overseas. In 2017 he was made a lifelong honorary member of the British Chamber of Commerce Shanghai following the end of his elected two-year term on its Executive Committee. He is an accredited member of the Chartered Institute of Public Relations and is currently on an MSc programme in Public Policy with the University of Bath. He holds a BEng in Electronics and Mathematics from the University of Nottingham.