When the bubble bursts, improved experiences will lead to customer growth

The surge in digital acquisition and content consumption that some brands are experiencing will soon come to a halt with current levels of incremental spending and time spent viewing content simply not sustainable and unlikely to endure long into a prolonged public health crisis and significant recessionary environment.

The new normal will be an even fiercer battle for customers and viewers as people battle to balance their budgets in the face of rising job insecurity and reduce...