Don’t just ‘pivot to digital’ – build it into your events and brand experience

In the midst of the Covid-19 pandemic, experiential marketers are looking for ways to create immersive brand experiences for consumers. Most are opting for a total “pivot” to digital and virtual events — but that isn’t quite the right approach.

Knowing when it’s time to pivot

During the pandemic, most events haven’t been possible. CDC guidelines - in the US at least - along with local restrictions on large gatherings and in-person events, have made it difficult for...