Identifying the content marketing sweet spot – and how to find it

The PR and content marketing team at connective3 are drawn to campaigns that they see from other brands (not just our clients), and when looking at these campaigns one of the following thoughts pass our minds:

Awesome campaign all round, great results, wish I’d thought of it That campaign was super on-brand but not many very entertaining or inspiring That was a great campaign but I just don’t fully get the relevance to the brand That was a really great campaign, super...