Managing the content explosion: How to maximise your impact

Enterprises, or more specifically marketers in enterprises, are increasingly dependent on good content to influence the purchase decision making process of their customers. With the proliferation of social media and the sheer volume of branded activity, it can be difficult to effectively engage with buyers. A recent study from Venngage showed that two-thirds of marketers find producing consistently engaging, well-designed and visually appealing content their biggest struggle. As channels...