Seamless customer experiences: This is retail’s digital future

The digital world has disrupted our marketing worlds and changed the way business communicates with people. Social media has opened the door to two-way conversations with data giving us a better understanding of our market and mobile making our message more accessible to the general consumer.

Over the past few years we have placed much focus on developing digital channels to make the most of social media, mobile and data collection;...

Social media’s role in the Connection Economy

Social media exploded a few years ago and developed a desire among businesses worldwide to engage with the digital world through social media. Companies started Facebook pages, Twitter Profiles and every kind of social media profile they could think of. Blogs have since become mandatory in business and organisations have begun to understand the need to move from paying for placement in publications to creating and curating content to build online communities. Was social media a fad? Six or...

Realising that mobile is more than a channel

As mobile is on the seemingly endless upward curve, the digital marketing community is talking more and more about the best ways to utilise mobile… One of the key questions that we ask ourselves is how is mobile viewed to begin with. Many traditionalists are viewing it in the same line as print, TV, digital and even as a marketing channel; just another way to advertise products and messages to potential customers. There’s no doubt that mobile can be an extremely effective way to deliver...

The crUX of the matter – how do you make your app stand out?

With mobile being the biggest thing since, well, pretty much anything, and everyone rushing to make their fortune in mobile like the dot com explosion, how do you stand out from the crowd? With Apple just surpassing the 700,000 app mark on the iTunes store, and Google Play about 100,000 apps ahead of Apple, you really have to ask yourself the question: what will make my app the one people talk about? Well it all comes down to what the app’s function is and then, what this article is all...

Everything you need to know about the hashtag

The # symbol, also called a hashtag, is by Twitter’s definition, “used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.”Since its inception, the hashtag has become a fundamental tool in the facilitation and monitoring of conversation across social media.

Photo © Social Media Today

The hashtag signifies a collective thought across multiple platforms, whether it be on Twitter, Pinterest,...

Analysing mobile marketing and social disruption

I am currently in the middle of a simple series exploring mobile and the impacts it has in life, work and society. When asked to look at the future of mobile I believe that you need at look at three main aspects: The internet of things Social Disruption Infrastructure In my last post I presented the concept of “The internet of things,” a look into how mobile technology is being use to enable machine to machine communication. Today I will explore Social Disruption. The impact of...

Three fundamental (and successful) digital marketing strategies

Over the past few years, we’ve been working hard at refining a number of digital marketing strategies. We’ve found three fundamental strategies that can be used in isolation or integrated… Inbound Marketing This is a tried and tested strategy that has been adopted across many industries and businesses. Hubspot marketing have probably done the best work at making this a popular marketing strategy. In essence, inbound marketing techniques aim to drive interested people to your website...

What’s so great about digital marketing?

There’s a lot of talk that ‘digital marketing’ will become just ‘marketing’ in 2013… Lets face it, marketing just doesnt cut it anymore without digital. Over 6.8 million South Africans use Facebook on their mobile phones, and 2.4 million South Africans use Twitter. Here are some of my own personal reasons as to why digital is just that good: 1. It’s contagious Social media and all things digital have become prolific. Generation Y is the generation that believes in FOMO (the Fear...

Foursquare – how to make it work for your business

Before I traded in my Blackberry Curve in for a Samsung Galaxy S3 I didn’t really get Foursquare. Well that’s all changed… I didn’t really see what the fuss about earning a few badges was, but once you start, it’s really hard to stop. Foursquare is based on a concept of gamification – the use of game-thinking and game mechanics in non-game contexts in order to engage users and solve problems. Although Foursquare doesn’t really solve problems (unless you count finding a restaurant...

The benefits of a company page on LinkedIn

Over 100 million professionals are following more than 1.9 million companies on LinkedIn. Consider for a moment your business profile… The reason for following companies on LinkedIn is to stay in the loop with new developments, compare products and services, track potential business opportunities, and keep an eye out for job  openings. Members are notified of such developments via network updates or emails. When members want to know more about your company, they look to your...