Case study: How Gram Games used a mobile marketing platform to draw in new users

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It often takes a partnership to make a good thing great. For our company, a creator of mobile games, collaborating with a savvy mobile marketing platform resulted in not one, but two games we were proud of becoming worldwide hits.

There were two secrets to our success: data and a commitment to collaborating to leverage it in real-time to monetise effectively and reach new users at scale.

When our company, Gram Games, first approached AppLovin,...