From AR to AI: The emerging technologies marketers can explore to enable and disrupt

The entire written works of mankind in all languages from the beginning of recorded history is around 50 petabytes. One petabyte is about 20 million four drawer filing cabinets filled with text. Google processes about 20 petabytes per day so in three days they would have processed everything we have written – ever.  Meanwhile, data centres now annually consume as much energy as Sweden.  By 2025 they’ll consume a fifth of all of Earth’s power.

For some,...

Please stand by: Exploring the future of media and entertainment – and the VR, AR, and AI tech advancing it

It has been 83 years since TV hit UK screens, nearly 40 since Channel 4 broke the boundaries of a three channel TV service, and just over seven years since all television broadcasts went from analogue to digital. There is estimated to be 27,000 hours of domestic content produced a year at a cost of £2.6 billion.  But that’s just TV.

We all know that how we consume media and our entertainment has evolved more in the last few years than it had in the last...

Where will technology take us – and what role will be play in the creation of our own future at work?

There is a point of time somewhere around 2045, according to futurist Ray Kurzweil, when our lives will be profoundly and irrevocably changed. At this point, computers, or rather AI, will surpass humans as the smartest kids on the block – a super AI intelligence that has long since passed the Turing test (when a human is unable to distinguish a computer from another human) and is now able conceive ideas that no human has thought about in the past.

Depending on your viewpoint,...

New ways of selling: Understanding the changing landscape of customers

While there is no doubt that improving customer service quite rightly lies at the top of the page of every business mandate, stopping the problem in the first place – prevention rather than cure – surely must have a place on the list; and investment in that option must be considered as a nearer term strategy?

Understanding the changing landscape of our customers and being able to adapt to their needs requires a different approach to more traditional sales interactions...

Automation is ushering in a new era of retail and eCommerce – are you keeping pace?

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We have come a long way from the corner shop of our grandparents’ world.  We've gone from local grocers, to high street shops, to shopping malls, to out of-town mega centres, to the virtual world of eCommerce.

The landscape is forever changing and retailers need to keep apace to stay in the game

We're a creative agency with many clients at the forefront of innovation within the retail and tech sectors including Vodafone, Yo Sushi! and...

Listen to your customers: Why crowdfunding of brands is the future

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‘The customer is always right’ is the mantra of many a brand. But it has taken us decades, if not centuries, to really incorporate customer feedback into brands; to make the customer’s voice the loudest in our brand evolution.

With customer feedback sychronising with customer purchase through cookie capture and machine-to-machine technology, crowdsourcing of brands is the future.

Customers driving change in...

Power to the people: The need for the human touch in omni-channel

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I recently heard Elon Musk, CEO and CTO of SpaceX and chief product architect of Tesla Motors, talk about technological advancements in the motor industry that will soon see the rise of driverless cars and the likely demise of humans behind the wheel. Although no one can deny the intelligence behind the technology, it sparked a question for me: how far will the future generation control their own destiny?

We have entered a world where our...

Digital might be personalised – but it is not yet socialised

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We are social animals.  In a world where everything is a click away, when day-to-day living, work and even social interaction can be done purely online, many of us still want, and need, to feel the attention of another human being.

There is no ignoring that online retail is part of our lives - a recent IMRG Capgemini e-Retail Sales Index claimed that online sales grew by 16% to £ 91bn in 2013, accounting for 21% of the total retail...

Brand loyalty in digital: Lose control, but generate engagement

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A brand image used to be a thing that advertisers, PR and other marketers created. Think brands in the 80s - Levis, Haagen-Dazs, BT - they all conjure up strong brand images of men in launderettes, couples licking ice cream off each, Maureen Lipman as Beatie - even the music evoked the brand with Heard it Through the Grapevine the anthem of 1980s adland.

With brand image, came brand loyalty and of course, advocacy and sales.  This was a world...