Is 360-degree and VR video the future of marketing?

Many brands are turning to immersive video — mainly 360-degree video and VR — for innovative and attention-grabbing advertising and marketing campaigns.

Brands across numerous industries have seen significant success via their use of 360-degree video and VR. For example, Hong Kong Airlines’ 360-degree ad was 35 times more effective than the same traditional 2D ad.

Google, Facebook and YouTube continue to dominate the digital ad space as creators are using the...