Evolving to the new age of customer experience

The evolving demands of modern-day customers have made it increasingly challenging for brands to engage with audiences. The digital age demands that brands quickly get to grips with digital platforms, which by their very nature encourage lower tolerance to poor customer service. The digital age is also unforgiving.

Our research with the CMO Council found nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly...

Unlock the data goldmine to make your customer experience shine

You’ve probably heard it before that ‘data is the oil of the 21st century.’ We’re operating in a digital economy where data is more valuable than ever and in today’s connected world, marketers are sitting on a data goldmine.

The challenge is, how does one turn data into insight and action and use it to return the customer to the heart of the business?

The new digital economy dictates that old rules don’t apply and this is evident in the...