Five account-based marketing trends to follow in 2021

It is a trend that’s perfectly in step with the times. Account-based marketing (ABM) is becoming one of the dominant forms of marketing today, and with good reason; in an age where marketing is ever-present, mass marketing efforts are a lot less effective than individual marketing targeted at specific potential customers. From individually tailored marketing efforts, messages can be more targeted and avoid some of the stigma from marketing saturation today.

While ABM is a trend...