Why cookies continue to get a bad reputation – and what brands can do

We encounter cookies every day – and not all are of the sweet kind.

A common misconception about cookies is that they’re designed to be an intrusive tracking mechanism for companies wishing to know our every move and this leads consumers to believe they do not benefit from the data economy.

Do cookies benefit brands? Yes, of course. They give insights on consumers that can be used to deliver personalised content, encouraging them to work with or purchase a product...

Meanwhile, in the real world: Why marketing data usage need not be under the microscope

Opinion Picture this. It’s the boardroom of a major brand. Around the board table are all of the C-suite: the CFO, CTO, CIO, CRO, CPO, CMO and of course, the CEO. And, despite the fact their stock price is in trouble, revenues are down, costs are on the rise, there are problems with the new product and both customers and staff are unhappy, they’re bored and have some time to kill.

The CEO turns to the CMO and says, ‘Let’s take a look at Joanne Smith of 14 Kings...

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result,...

Ensuring banks use data to understand customers across all touchpoints

Integrating data insight from all channels to develop a 360-degree perspective of customers' preferences is vital to personalising service. Multichannel marketing knows this well, and as the digital age evolves, consumers expect continual cross-touchpoint recognition from organisations: banking is no exception.

Historically, physical bank branches were the main touchpoints for customer understanding; important flagship hubs for contact, cross-selling, and retention. As a result,...