Why email needs to be the perfect platform for the Covid-19 moment

If anyone ever needed proof that email isn't dead, the Covid-19 crisis has provided it in spades. As companies around the globe became aware that the crisis would have an impact on their operations, customer communication became a higher priority than ever before. 

And rather than turning to instant messaging, chatbots, or any number of other newer technologies, most organisations chose to communicate with their customers via the old stalwart, email. And with good reason too....