Social media spend study shows digital marketing’s Covid ‘resiliency’ one year on
A year since the first lockdown was implemented in the United Kingdom, it seems an appropriate time to assess the Covid-influenced shifting social media landscape. According to Socialbakers, global social media ad spend and reach continued to grow in 2020 in spite of the pandemic.
The findings, which appear in the company's latest report, 'State of Social Media Marketing A Year After Covid', saw a gradual uptick from March onwards. Not surprisingly, there was a drop at the...