The state of ad blocking

The state of ad blocking is a much-discussed topic in the digital advertising industry with some reports suggesting ad blocker use is stagnating, or at least adoption is slowing, while others speculate it will accelerate as mobile ad blocking becomes more prevalent.

Google’s controversial decision to enable an ad-blocker by default in the version of Chrome went live last week, and inevitably reignited the conversation.

In fact, the new Chrome ad blocker is a positive step...