Prepare your business for changes to the ePrivacy rules – or face hefty fines

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

The changes are set to come into effect 25th May 2018.

Earlier this year, the EU Commission ‘quietly’ proposed a new Regulation on Privacy and Electronic Communications to replace the ePrivacy Directive.

The proposed Regulation will address the rules of confidentiality of electronic communications, including...

Prepare your business for changes to the ePrivacy rules – or face hefty fines

Businesses need to prepare themselves for changes to the ePrivacy Directive in preparation for the forthcoming General Data Protection Regulation (GDPR).

The changes are set to come into effect 25th May 2018.

Earlier this year, the EU Commission ‘quietly’ proposed a new Regulation on Privacy and Electronic Communications to replace the ePrivacy Directive.

The proposed Regulation will address the rules of confidentiality of electronic communications, including...

Top 5 SMS security tips for protecting your customer data during mobile marketing

There are many reasons why your business should consider implementing SMS marketing into your overall marketing strategy:

It’s budget-friendly - you can send messages from 1.9p per message

It hits the mark - over 97% of text messages are read within the first four minutes

It gets your customers to act - 19% of people will click a link in a SMS campaign rather than just 4.2% for emails

It produces results - 30% of SMS campaigns receive average...