Consumers are being driven to competitors by outdated site search

A telescope by a lake.

There has been a serious failure by businesses in communicating accurate and up to date information with consumers. 

Particularly during the pandemic, digital services have been vital to connecting consumers with brands online. Recent online research conducted by YouGov on behalf of AI search firm Yext found that 58% of UK adults use site search at least weekly, and that 88% of respondents using site search agree it is an important tool in providing them with accurate and up...

Toluna launches industry’s ‘first-of-its-kind’ enterprise insights subscription

Someone with a laptop making notes.

Consumer insights provider Toluna has launched what it claims is the industry’s first and only Enterprise Insights Subscription. 

Developed in response to client feedback and market demand, brands will now have limitless access to the industry-leading Toluna Start platform, Toluna research experts and consumer insights powered by the Toluna global panel community.

As the consumer landscape changes at a rapid pace, the value of real-time insights has never been...

Apple’s privacy changes – how will they impact marketers?

A red apple.

Apple has previewed new privacy protections in iOS 15, iPadOS 15, macOS Monterey and watchOS 8, which it hopes will help users better control and manage access to their data. 

The tech firm said these features “represent the latest innovations in Apple’s legacy of privacy leadership”.

Protect data from third parties

In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. The new...

Fintech marketers invested £2.13 billion in user acquisition in 2020

A collection of Sterling notes.

Despite a challenging 2020 for the financial sector, remarketing efforts soared threefold and non-organic installs increased by 70% globally.

This was just one of the key findings from the 2021 edition of The State of Finance App Marketing report by  marketing measurement firm AppsFlyer. 

Fintech apps are in high demand, according to the study, experiencing a 132% leap globally in downloads since 2019, with the UK having seen a 129% increase in the last year...

65% of UK CEOs think marketers focus on analytics too much

Facebook likes.

CEOs are beginning to question the analytics used by marketers to target campaigns, and instead want what they feel is a clearer link to business goals.

Research from behavioral targeting platform Bango, in which more than 200 CEOs were quizzed, found that 55% consider digital marketing metrics “meaningless” if they aren’t directly associated with sales. Nearly two thirds (62%) of CEOs also feel that too much marketing budget is wasted on activities that don’t deliver...

Virtual events set to grow in popularity post-pandemic

A virtual conference.

Virtual events provided a lifeline for many businesses and individuals in 2020 as the COVID-19 pandemic led to the shut down of physical events around the world. 

But it’s not just a flash in the pan. Virtual events were already growing in popularity pre-pandemic, with the sector valued at almost $78 billion in 2019. It is expected to have a compound annual growth rate of 23.2% from 2020 to 2027, strongly suggesting this is anything but a temporary...

Digital marketers among most in demand freelancers

A for hire sign.

Technology, digital marketing and design workers have been the freelancers most in demand in the past 12 months.

This is according to a study by online jobs marketplace PeoplePerHour, which analysed data from 15,000 freelancers in the timeframe. Results showed that the most in demand freelancing jobs are in technology, digital marketing, and design with an increase in projects for freelancers with strong marketing, technical skills or programming...

Brightcove helps take Melbourne Symphony Orchestra to a global audience

Melbourne Symphony Orchestra

The Melbourne Symphony Orchestra (MSO) has chosen Brightcove to help power its new digital platform, MSO.LIVE. and cast its 2021 season in Australia and around the world.

MSO.LIVE offers 24-hour entertainment on-demand, live and pre-recorded, delivering accessible and premium content as an alternative to traditional, in-person orchestral experiences. The MSO.LIVE experience is accessible, offering MSO concerts, family programming, and special events and performances from around...

LinkedIn reveals the sales mistakes that are killing deals stone dead

The LinkedIn app on a smartphone/

Misinformation from sales teams has been killing deals, with 48% of buyers pointing to misleading information about a product and price being the biggest turn offs.

This is according to the fifth annual ‘State of Sales’ report for 2021 from LinkedIn, which explores how events of the past year are challenging the world of sales.

The study found that 44% of buyers were put off by sales people not understanding their company and its needs, while 43% said sales people...