How to capitalise on interactive voice advertising: A guide

Until fairly recently, advertising has been limited to one-way communications. Advertisers attempt to make lasting impressions on mostly passive audiences in short periods via billboards, broadcast, print, and other mediums. Sometimes their efforts pay off, but it’s hard to track engagement.

That’s because all brands continuously bombard people with static, one-dimensional ads. Consumers grew adept at tuning out dry or repetitive radio, TV, and internet ads — a psychological...