Affiliate marketers share their insight: When is the pain worth the gain with automation?

Automation is revolutionising the digital marketing world, as with many other industries, changing the scope of what is possible, the way teams are structured and the expectations we have.

However, the affiliate universe faces an additional dilemma: How to bring this powerhouse of technological change into an industry built on a foundation of human relationships.

Inhabiting a world somewhat separate from display, search and other digital marketing offerings means that...