Meeting of the minds: Achieving collaboration between CMOs and CFOs

Communications – both internal and external - have become more critical than ever. Perception and reputation amongst stakeholders and colleagues have flown up the agenda, as leaders continue to grapple with tighter budgets and the disruption of business plans under the strain of the pandemic. Going forward, nurturing internal stakeholder relationships will be essential for CMO success, especially with those who hold the key to enabling marketing activities – namely, the...