Has it taken a crisis for us to embrace the power of broadcast communications?

For many years, technology has had the power to radically alter the live communications landscape. From virtual, augmented and mixed reality to AI, technology that is readily available to us has been in a position to dramatically change the way we engage with live events through broadcast. Often this type of communication has been pushed to the side as facilitating it has not been viewed as “business critical”. Of course, communication is now and always will be business critical but,...

Trends, tribes and tolerance: The factors governing audience digital behaviour in 2020

Forward planning for brands and marketers is never an easy proposition and the task is getting more complex year after year. Technology has advanced faster in the last 50 years than all the preceding years of human history put together. This is predicted to happen again in the next 25 years.

In this environment, we need to be able to identify the right technology to invest in and that’s where macro analysis comes in. We have to be able to understand the trends governing...