Michael Lynch: Secrets to success, innovation – and avoid burning buildings

  Starting With The Basics. A sign at Autonomy Corporations HQ Over 13 years – a Cambridge University PHd named Michael Lynch took his research into the mysterious world of  ‘pattern based computing’ – added a £2000 chance investment he obtained from a bloke he met in a pub – and turned this into into an international technology giant that last month was purchased by Hewlett-Packard – for something in the region of $10.2 Billion. His story shares a lot of similarities...

The parts we play: Building trust, collaboration and partnerships

In ‘As You Like It’, William Shakespeare described the world as a stage, upon which we as actors, will change the parts we play.  In the world of marketing relationships its important to know who you are, the role you play – and where others fit into your world. There are different dynamics at play in different levels of business relationships -  A Transactional Relationship, is relatively simple, often easy to replace (if it stalls) and the conversation is based on unit costs...

Marketers move to Wi-Fi speed

Everyone Loves Free WiFi

Sometimes a technology changes everything, not just within their own industry – but within those that connect to it. The trend becomes the ‘adjacent other’  – something from a different industry, area or market that impacts and changes yours. These changes, could open up new opportunities for you or they can be the springboard that your competitors were waiting for. Steam ships begat refrigeration, jet airplanes led the...

Are you in the conversation business?

Brands and businesses do not really have relationships between each other. A laser printer does not set up  meeting with the coffee machine and the old laptop case to have a chat about the relative costs of A4 paper. A delivery van does not have a workshop with a fork-lift truck to clarify a key delivery schedule. It is people -  and the conversation between them that drives business activity, ideas and progress. Businesses have a legal status, missions, KPI’s, logs, processes and...

London 2012: As partnership race ends, a relationship marathon begins

Its Only Just Begun..

LOCOG (the London Organising Committee for the Olympic Games) reports in the FT today that their race to secure £700 million of sponsorship for the 2012 games is nearly complete – with its current roster now including 41 domestic sponsors and 11 tier one partners from the IOC‘s ‘family. With the overall return to the UK economy now projected to be just 0.1% increase – on the back of £9.3 Billion of public sector investment –...