How to build a truly integrated marketing campaign – in six simple steps
Marketers are faced with a world of conflicting information, and it’s often supplied without evidence or an agenda. So, who should industry professionals trust when it comes to knowing exactly how to deliver messaging that works?
Not every marketing department will be utilising the powers of a great email campaign, but even for those that don’t, simple principles still apply.
When defining what an integrated campaign is, it gives meaning and purpose when...