Advertiser spend on TV and social media is twice as high as daily consumption

A couple holding hands while watching TV.

Advertiser spend on TV and social media is highly inflated in relation to daily consumption. 

This is according to analysis of advertising spend forecasts of 100 worldwide markets by marketing intelligence service WARC, and the results of a survey by GWI of more than 715,000 consumers.

The analysis found that, as of the first quarter of 2021, social media now attracts more investment from advertisers than linear TV for the first time. However, both media draw far...

72% of shoppers more likely to return to brands with strong online communities

A woman with a latptop and bank card.

Almost three-quarters (72%) of the consumers are more likely to return to a brand that creates a strong online community, 

This is according to a study by Amity, a tech platform that powers in-app social experiences, which highlights the importance of brands creating online communities to engage with their customers.

The research also found that almost two-thirds (63%) admit they are more likely to buy from a brand that leverages engaging social features on its...

Half of UK consumers plan to do Christmas shopping exclusively online

A dog wearing an elf hat.

48% of consumers in the UK plan to shop exclusively online ub the run up to Christmas 2021. 

A survey of more than 1,000 consumers by recommendation platform Outbrain revealed that only 6% of consumers plan to shop exclusively in-store. 

The news comes as the UK high street attempts to recover from the COVID-19 pandemic by encouraging consumers to return to bricks and mortar shops. 

Brand values will also play a role informing the brand that...

Taking back responsibility for data

A graph displayed on a laptop.

It is an obvious statement to say that the more information brands hold about their customers, and the higher the quality of that information, the more accurate and relevant the marketing of products and services can be.

In today’s digital world, it’s a safe bet that much of the customer insights utilised by marketers comes from third party cookies. This has always, however, been somewhat of a scattergun approach as the science behind cookies is not very...

ICO reports 60% increase in nuisance contact

Someone on a call with a smartphone.

The Information Commissioner’s Office (ICO), the UK’s data watchdog, received a 60% rise in reports of nuisance calls, texts and emails in the first six months of 2021 compared to 2020.

This is according to official figures analysed by legal firm Griffin Law. In the first half of 2021, the ICO recorded an average of 13,925 reports of nuisance calls, texts and emails each month.

This is compared to 8,680 per month throughout the whole of 2020. The disparity was even...

Three quarters of CMOs ‘are contributing to business growth’

A man looking at a computer screen displaying a graph.

CMOs’ responsibilities are shifting, with around three quarters of them now responsible for contributing to business growth (76%) and data and technology (74%). 

This is according to the latest Capgemini Research Institute report, ‘A new playbook for chief marketing officers: Why CMOs should enable real-time marketing to drive sustained growth’. 

Despite the CMO’s new data-focused responsibilities, only 12% of marketers have the requisite data access,...

How marketers can overcome data privacy challenges as Google and Apple increase consumer protection

A gate with a sign that reads 'private'.

Consumers care about data privacy. In 2021, they know more about how their data is collected, stored, and shared, and they want more control. This presents a unique set of challenges for marketers because data collection has become so closely tied to the modern consumer experience. Would we have witnessed the same exponential growth in e-commerce without personalised advertisements and targeted promotions? Likely not, because consumers and marketers alike have become dependent on...

Domino’s selects Emplifi to deliver real-time social media engagement

A slices pizza.

Pizza restaurant chain Domino’s has implemented Emplifi CX platform to better engage with customers on social media and increase call centre efficiency. 

Carley Dunlap, team leader – social media and Q&A customer support at Domino’s, said: “To achieve the personal connections and interactions with our audience, we needed a top social media management and CX tool from a brand that understood our commitment to our customers. We partnered with Emplifi to achieve...

The Coca-Cola Company unveils fresh brand platform for Coca-Cola trademark

Coca Cola cans in ice.

Coca-Cola has unveiled a new global brand philosophy and platform called Real Magic, which invites everyone to celebrate the real magic of humanity.

The platform refreshes the brand’s trademark promise – to unite and uplift people every day – with renewed relevance for the world we live in today. The platform is built from lessons of the last 18 months: that we can find magic all around us when we come together in unexpected moments that elevate the everyday into the...

How RIU Hotels & Resorts made booking easier for customers

RIU Palace Madeira

RIU Hotels & Resorts is a Spanish hotel chain founded by the Riu family as a small holiday firm in 1953. It was founded in Mallorca, Spain, and is currently 49% owned by TUI and run by the third generation of the family.

Problem:

On some hospitality websites, finding exactly where you want to stay and making a reservation can be frustrating. Eduard Bonet, VP, digital business, RIU Hotels & Resorts, is working to ensure a superior experience on his company’s...