Half of brands will have failed to unify customer engagement channels by 2022

A customer being served.

By 2022, 50% of large organisations will have failed to unify engagement channels, resulting in a disjointed and siloed customer experience that lacks context.

This is according to a study by Gartner, which has urged companies around the globe to deliver frictionless omnichannel experiences to create more connected experiences for customers and further drive digital commerce.

Matt Moorut, principal analyst in the Gartner Marketing practice, said: “Frictionless...

How SportPursuit boosted sales by 50% in 2020

Two people hiking near mountains.

SportPursuit is an online retailer of sporting products operating in the UK and across Europe. It offers a broad range of sporting goods and outdoor brands, including apparel, footwear, equipment and nutrition — for cycling, hiking, running, skiing, snow sports, swimming and tennis.

Problem:

“Our big thing is personalisation,” reports Andrew Bell, SportPursuit's head of CRM. “We send a lot of emails because we have so much new merchandise on-site on a daily...

How to reduce shopping cart abandonment rates

Abandoned shopping trolleys.

The customer experience is essential for improving conversion rates in the e-commerce market. It’s important to make the buying and checkout process as simple as possible, creating fewer barriers to a complete sale.

While online sales have become the new normal for quick and efficient shopping, there’s still room for improvement and growth. Here, we explore the expectations of customers for an easier and more enjoyable checkout experience, and the innovative solutions that are...

US digital ad spending to pass $200bn mark by 2022

The Statue of Liberty.

Ad spending in the US digital advertising industry will cross the $200 billion mark in 2022 after reaching $190.43 billion in 2021.

This is a 14.8% growth from the year prior when Digital Advertising ad spending in the US only reached $165.81m. According to data presented by Wette.de, in 2022, the industry is set to surpass $200bn for the first time after a projected growth of an additional 10.7%.

When broken down into four main segments, Search Advertising is projected...

Quarter of British consumers still prefer in-person shopping experience

A quarter of British consumers said they would be more likely to buy items they find challenging to buy online if they could ask questions and get advice in-person.

The data comes from new research by ecommerce tech firm Ve Global and it also found the products consumers find most difficult to buy online.

Clothing was considered the most challenging category of products to buy online, ranking first amongst the 2,014 respondents 27% of the time, followed by groceries at...

NordVPN Teams sees digital marketers increasingly at risk of cyberattack

NordVPN Cyber Crime

According to Expert Market Research, the global digital marketing industry is now valued at $305 billion (£220bn) and is expected to reach $807 billion (£581BN) in 2026, with an estimated CAGR of 17.6%.

In such a growing market, cybercriminals are always vying for a share of the cake. Hundreds of marketing firms are targeted by cyberattacks every day, and of these some will always succumb to attacks.

What’s more, it’s not just the big firms that are in danger....

How important are influencers to our marketing strategies?

Artwork depciting a social media influencer.

Alongside staples such as content, social media and email marketing, influencers have become an integral part of brands’ marketing mix.

Our recent research revealed that 71% of companies currently use influencer marketing or have used it in the past. What’s more, 42% of companies cite influencer marketing as one of their primary channels. This demonstrates that influencer marketing has become a mainstay in the vast majority of companies across virtually every...

Consenting adults – ensuring images don’t cost millions

A man gently tossing a camera in the air.

A photographer’s $12 million lawsuit against video game developer and publisher Capcom has highlighted the importance of digital consent management. US photographer Judy Juracek sued the Japanese games developer Capcom for damages, alleging that Capcom used approximately 80 of her images without her consent, breaching copyright law.

This news may send shivers down the spines of marketers, designers and HR teams, as they wonder if all digital assets within their firms, be they...

Customers lack faith in brands protecting them from fraud

A man sitting in the dark, using a laptop.

Half or UK retailers believe they are doing everything they can to prevent e-commerce fraud, but far less consumers (17%) share their confidence.

The stark disconnect between retailers and shoppers on the matter of online shopping fraud has been highlighted by new European and US data released by Riskified, an e-commerce enablement and fraud-prevention solutions provider.

The research, which comprised 4,000 consumers and 400 retailers across the US, UK, France and...

AnalyticsIQ’s Data Shop launched on Narrative’s data streaming platform

Data on a computer screen.

AnalyticsIQ, a specialist in predictive analytics innovator and marketing data creator, has launch an e-commerce store for audience data. 

The store is built with Narrative’s new Data Shops offering, which enables companies to effortlessly spin up a branded data shop that lets data users easily find, purchase, and leverage a variety of proprietary data assets via a familiar e-commerce experience.

Psychological drivers

AnalyticsIQ is said to be the first...