Why the connected consumer is at the heart of the digital world

When industry experts were making predictions for 2020, little did they know that this would be a most disruptive year for global markets, with ongoing adversities and anomalies. Covid and the rapid spread of the pandemic have added to the challenges marketers already face, while uncertainty has forced many organisations to put their focus upon their strongest asset: the customer. Customer engagement and loyalty have always been two very important metrics; even more so in today’s market...

Beyond the traditional: How YouTube is looking to turn lockdown viewing habits into a marketing win

Lockdown measures have been continuing to ease across the UK and beyond - albeit with some caveats - but there are some habits formed over the past few months that are here to stay. Being stuck behind closed doors led many people to try new things for the very first time, whether that was baking bread, a self-haircut, or working out at home instead of down the gym.

While the evidence on the streets suggests hairdressers won’t be replaced by DIY jobs any time soon, all three of...

The thin line between real and online life is narrowing further with Covid-19 – and marketers need to react

The disruption and uncertainty of the Covid-19 pandemic has naturally seen consumer behaviour shift drastically. Remote working and eCommerce trends feel as though they have shifted inexorably, with work-life balance becoming re-evaluated in favour of the latter. The question is: which of these behaviours will stick, and form 'the new normal' longer-term?

Before their session at DMWF Virtual tomorrow (September 16), Naomi Morrice and Taylor Dickson, research analyst and research...

DOMO: On cloud-enabled customer journeys and ensuring marketers aren’t chasing their tails

It is always interesting to note the propositions of companies who specialise in software for marketers. For many of the executives leading from the front, it creates a strong narrative. Having been marketing leaders at their previous employer, they understand the problems their compatriots are going through - and, more importantly, how they can be solved.

Mark Green, EMEA marketing director at cloud-based business intelligence firm DOMO, is a case in point. Having spent half a...

Writing a new future for marketing: Consumer behaviour trends in the ‘next normal’

As governments gradually remove pandemic-induced restrictions, there’s a sense that we might be on the verge of returning to “normal.” That is unlikely. During the months of lockdown and self-isolation, we have been, in fact, writing a new future.

This has important implications for marketers trying to build lasting relationships with customers. Granular monitoring of data and trends in consumer behaviour has always been important to planning. Given the nature of the...

Don’t just address compliance as part of your marketing strategy – embrace it

Session When it comes to marketing, trust is sometimes considered something of a dirty word. Pre-GDPR, it was almost laughable. Yes, you can trust us not to hawk your data to any Tom, Dick or Harry going. You can also trust us that our product does exactly what we say it does, and that you won't get a few bills down the line because you neglected to read the small print.

The wheels are in motion for those who blatantly transgress, though the cogs can take a while to whirr. For the...

SaaS pricing and the cloud: Making it an innovation enabler for SMBs

The greatest promise of the cloud has always been freedom. Internet of Things (IoT) startups all over the world benefit from the flexibility that large cloud providers like Amazon Web Services (AWS) give their customers. In fact, it is hard to imagine how a young cellular IoT connectivity company could succeed without the ability to deploy and scale a global infrastructure in no time and at an affordable cost.

The conclusion we’ve drawn at EMnify is simple: our customer’s...

Key practices for tech brands to drive brand love in today’s tumultuous climate

2020 has been a tumultuous ride that no one saw coming. Every industry out there has been affected by COVID-19, and businesses are unlikely to go back to the way things were anytime soon. Especially at a time where consumer spending has generally decreased, businesses need to rethink their marketing strategy and brand story, in order to earn a place in the hearts of consumers. 

For technology companies that may be tightening their budgets amidst the current times, it is still...

How good design can influence return on investment online

It’s very easy for organisations to look at design as an added expense, rather than an investment.

A company’s business plan will typically include the costs of staff, infrastructure, and products and services – but why should the creative be seen as an ‘extravagance’ or overlooked entirely?

In fact, design can be the accelerator needed to generate company leads – it can be the difference between brands retaining customers, and their key targets venturing to...

#DMWF Virtual 2020: eShow Preview

The #DMWF Virtual exhibitor 'stands' are ready for #DMWF Virtual 2020 on 16-17 September! All registered attendees will have the opportunity to network and learn from our community of Sponsors and Exhibitors. Our tech leaders will be sharing exclusive content whitepapers, ebooks and guides plus showcasing live demos throughout the event! Ahead of #DMWF Virtual we wanted to share the eShow preview as a teaser of what to expect from the virtual marketing expo!

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