Verve and Alida aim to transform customer experiences together

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Verve and Alida aim to transform customer experiences together
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

Alida, a specialist in Total Experience Management (TXM), has partnered with Verve, a company that works in community panels and smart digital research.

As part of the Alida Partner Network, Verve delivers elevated customer experience (CX) and insights to organisations across the globe. Alida’s premium partnership tier is for partners who have a high level of expertise with Alida solutions and have achieved a strong standing with new business. 

Ross Wainwright, CEO of Alida, said: “We are excited about our partnership with Verve. Their unique approach to combining community and digital research with technology is the ideal offering for a successful CX strategy. 

“We look forward to our partnership journey of helping organisations create impactful and unforgettable customer experiences.”

Verve supports its clients in elevating their CX initiatives through developing better products, services and experiences, informing brand strategy, and creating relevant, impactful communications. Verve and Alida, both driven by customer-obsession and innovation, empower their clients by enabling them to make decisions with their customers, not for them. Together with Alida’s TXM platform, Verve will help organisations capture the voice of their customers to inform business growth and innovation.

Andrew Cooper, CEO and Founder, Verve, said: “Simply put, Alida provides great software and Verve provides great services. 

“The seamless integration of software and services will allow Alida clients access to as much or as little full-service CX and insights services as they need. Be that from quick tactical help to complex global strategic insights our partnership can deliver.”

The Alida Partner Network enables growth for organisations of all sizes by providing the software, enablement and expert support needed to put customers’ truth into action. As the global authority in building engaged and online communities for ongoing customer feedback, partners entrust Alida’s software to help them deliver powerful insights and a competitive advantage for their clients.

Gary Smith, SVP Channel & Partner Alliances, Alida, said: “As our premium partner, Verve sets the standard in helping clients deliver world-class CX. We look forward to our continued partnership.”

Interested in hearing leading global brands discuss subjects like this in person? Find out more about Digital Marketing World Forum (#DMWF) Europe, London, North America, and Singapore.

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