With B2B technology start-ups proliferating, early stage founders face a constant challenge to stand out from the crowd, grow their revenues and achieve the goals of their venture capital investors.
In most cases, progress against these goals is self-driven or with the support of personal networks that are limited by the reach of the teams and individual investors.
Verticurl and Startup-O’s partnership creates the opportunity for founders to access professional business development capabilities at scale, with experienced resources that are normally the preserve of large corporations, and with a commercial model that recognises the constraints of early-stage companies.
Ab Gaur, CEO of Verticurl, said: “Verticurl was founded specifically because we knew technology was going to disrupt the marketing industry and we wanted to be at the front of it. Similarly, through our ongoing engagement with leading Corporates around the world, we see first hand the impact that new technologies are having on all Industries.”
“As a marketing services innovator, it’s natural that we play a part in building the next generation of disruptors, but we needed an effective means to discover and engage with them, and that is what the partnership with Startup-O provides,” Gaur added.
Anuj Jain, CEO and co-founder of Startup-O, said: “Startup-O was founded to provide founders with merit based access to the resources they need to succeed. Delivering access to a renowned marketing technology services agency, is another major milestone in delivering our vision.”