TikTok introduces Shopify Shop Tab for approved merchant profiles

TikTok logo on a smartphone.
TikTok introduces Shopify Shop Tab for approved merchant profiles
Duncan is an award-winning editor with more than 20 years experience in journalism. Having launched his tech journalism career as editor of Arabian Computer News in Dubai, he has since edited an array of tech and digital marketing publications, including Computer Business Review, TechWeekEurope, Figaro Digital, Digit and Marketing Gazette.

TikTok has unveiled an expanded partnership with Shopify and pilot testing TikTok Shopping among a select group of Shopify merchants in the US, UK, and Canada in the coming weeks. 

TikTok Shopping will bring new features that help Shopify merchants create engaging, organic content that sends consumers directly to their online store for checkout, making it easy for people to explore and buy the products they discover on TikTok.

Creative outlet

Through TikTok, countless brands have found a creative outlet to drive sales and make real connections with new audiences – and this is just the beginning. We’ll continue to experiment with new commerce opportunities that enable our users to discover and engage with what they love, and we can’t wait to see how brands tap into them.

Blake Chandlee, president, global business solutions at TikTok, said: “Our community has transformed shopping into an experience that’s rooted in discovery, connection, and entertainment, creating unparalleled opportunities for brands to capture consumers’ attention. 

“TikTok is uniquely placed at the center of content and commerce, and these new solutions make it even easier for businesses of all sizes to create engaging content that drives consumers directly to the digital point of purchase. We’re thrilled to be expanding our partnership with Shopify and making TikTok more accessible than ever for their merchants.”

Harley Finkelstein, President of Shopify, said: “Creators are paving the way for a new kind of entrepreneurship where content, community, and commerce are key. By enabling new in-app shopping experiences and product discovery on TikTok for the first time, Shopify is powering the creator economy on one of the fastest-growing social and entertainment platforms in the world. We are excited to help this next generation of entrepreneurs connect with their audiences in more ways–and with TikTok as a visionary partner.”

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