Top sessions announced within the Content & Digital Brand Strategy track on day one of #DMWF Virtual on 16th September.
A line-up of internationally renowned brands and speakers will tackle the biggest issues facing modern marketers, and share their insight across core challenges. Join practical sessions each day to discover ways to define your brand purpose, how to build impactful messages that integrate social issues, and how to smash through the challenge of standing out in an oversaturated digital landscape.
Day one will be kick-started by Flavilla Fongang, Founder & Brand Strategist at 3 Colours Rule with her compelling and provoking session ‘Integrating Society Issues in Marketing Campaigns & Remaining Authentic’. Flavilla has helped many brands stay authentic while delivering great campaigns that impact on society. She will guide you on how to effectively integrate social issues in your brand communications without being fake and damaging your brand.
Our next morning session will be hosted by Mohit Gupta, Head of Marketing & Social Media for Deutsche Bank. His session will provide practical advice on how to create an agile strategy for content marketing.
At 10am #DMWF Virtual Gold Sponsor, Frontify, will be hosting the session ‘Cultivating A Brand That Cuts Through the Noise’. Communication Manager, Shannon Healey, will be exploring the challenges of an oversaturated digital landscape. Sharing how defining your brand’s core sets the stage, the value of storytelling, providing expert advice on how to create a rock-solid foundation.
The afternoon session has a great line up, including Facebook’s Head of Regional Marketing Social Good, Mark Hamilton and Marisa Thomas, Head of Brand at Bloom & Wild. Marisa will be hosting the session ‘Thoughtful Marketing Movement’ at 1.30PM.
The final session of the day, ‘The Message Makeover: Transform the heart of your digital marketing to drive growth’ will be hosted by Brand Messaging Expert, Jeffrey Pease. Jeffrey will be hosting the practical session to help you craft a shorter, sharper message. In this powerful and entertaining session, you’ll learn the “less is more” power of the Message Matrix to, supercharge response rates, stick in customers heads and build a more valuable brand.
What is #DMWF Virtual Conference?
Digital Marketing World Forum (#DMWF) Virtual will be taking place online on 16-17 September 2020 (BST). A dedicated 2-day virtual conference for the ambitious marketer seeking to explore the latest marketing trends & strategies and expand their knowledge.
This fully online conference will be a mixture of on-demand and live sessions so you can join the worldwide marketing community from the comfort of your home office.
The agenda will focus on supporting marketers to tackle challenges that 2020 has presented, to inspire and share practical advice to help our community to plan, implement and execute new strategies to impact their campaigns for the future.
#DMWF Virtual will be exclusively for the community of Senior Marketing Professionals.