Dropbox and Salesforce team up to drive enterprise collaboration and brand engagement

Dropbox and Salesforce team up to drive enterprise collaboration and brand engagement
Colm is the editor of MarketingTech, with a mission to bring the most important developments in technology to both businesses and consumers.

Leading collaboration Dropbox has announced that it is joining forces with the world’s most widely used CRM provider Salesforce. The news is certainly likely to give Dropbox a major boost as it prepares for its IPO later this year.   

The pair aim to deliver two new integrations they hope will allow for better inter-organisational collaboration and providing a better drive for brand engagement.

“Customer success is core to everything we do at Salesforce and it inspires our partnerships,” said Ryan Aytay, EVP Global Business Development & Strategy, Salesforce. “When you bring together the world’s leading CRM and collaboration platforms, the possibilities to create more value for our customers are endless.”

The first integration is a digital asset engagement solution which allows users to create branded, customized Dropbox folders with the Salesforce Commerce and Marketing Cloud offerings. The folders can be accessed by both internal and external teams.

The second integration makes it possible to access Dropbox content within Salesforce Quip. This will mean that people can work jointly on Quip files that live in Dropbox.

Strong partnership

The two companies have been friendly with each other for some time now. The relationship between the two first got started in 2014 when Salesforce’s corporate investment group, Salesforce Ventures, became an investor in Dropbox. The pair also made the Dropbox for Salesforce app available on the Salesforce AppExchange.

In addition to the two new integrations announced, the two companies also promised to make more use of each other’s services. Salesforce will begin to use Dropbox Enterprise, while Dropbox will “significantly extend” its use of its partners products, particularly its Salesforce Service Cloud and Marketing Cloud.

“Salesforce has completely changed the way businesses connect with their customers through the use of cloud, social, mobile IoT, and AI technologies,” said Dennis Woodside, Chief Operating Officer at Dropbox. “Together, we have the opportunity to fundamentally change how people work.”

Dropbox filed for an IPO on 12 March 2018 offering 36 million shares. This gives the company a value of over $7 billion.

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