Mobilising and managing supply chains on the Go

A self-confessed ‘gadget geek, Paul Swaddle has been working at the leading edge of mobile technology for the past 15 years. He co-founded Pocket App in 2011 to bring the creative and technical development elements of mobile technology together under one roof. This unique approach continues to differentiate Pocket App in today’s increasingly competitive landscape. Working across a range of communications disciplines such as acquisition, loyalty, retention and customer development, Paul understands the importance of a strategic and coordinated marketing approach, particularly between on and off-line communications. In the past decade he has enabled brands as diverse as Kellogg’s Fruit Winders, Barclays and Loaded magazine to get the best out of mobile. Away from the day job, Paul is a volunteer within a political party where he is chairman of the digital advisory board, a committee of digital evangelists who are driving digital adoption throughout the party to enable it to reach new audiences. He was awarded an OBE in the 2014 New Year’s Honours List for his voluntary political services. He is also on the board of Young Enterprise Reading, the UK’s largest business and enterprise education charity which aims to inspire young people to learn and succeed through business. Paul is also actively involved in Byte Night, an annual sleep out which raises money for Action for Children. As well as participating in the annual sleep out every October, Paul is on the Thames Valley Byte Night board helping to ensure the event goes from strength to strength.

All types of transportation services, whether trucking, public transport, aircraft, charter & shuttle bus services, railroads or shipping, and the warehouses that support them, are drowning in paperwork.

Paper forms such as vehicle and equipment inspections, delivery confirmations, mileage tracking, safety inspections, and so much more, are a part of a logistics company’s work.

If an organisation is using paper, it’s costing them hundreds of hours of unnecessary work every year.

That’s why mobile devices and applications have become the go-to tools for logistics and transportation professionals. With mobile apps they can ditch the paper, stay connected, and manage their supply chains from anywhere.

A range of new supply chain mobility devices and applications help companies do everything from track assets and shipments, to execute transactions and processes, and collaborate with internal and external partners.

Tapping into these tools helps logistics executives improve supply chain functionality, productivity, and efficiency—no matter where they are.

How do logistics mobile apps help?

Perhaps the biggest advantage of a logistic mobile app is the ability to deliver and receive crucial data in real-time to both business employees and customers.

Apps can also be used to record and store valuable data which can yield more responsive business decisions. This makes it easier to perform accounting, billing, and regulatory reporting tasks. In addition, paper waste is eliminated, manpower is reduced, and human error is diminished. Which in turn will improve profitability and will enhance your bottom line.

Also, access to accurate tracking and notifications which can be sent automatically at each stage of transportation will enable individual employees to be tracked with the built-in GPS enabled technology. This means that managers will always have direct contact with their drivers. This can be particularly useful with traffic management.

Lastly, the opportunities to improve customer service by utilising logistics mobile apps are virtually endless.

With the installation of an app, you can allow customers to track shipments, arrange updates to deliveries, or even live chat with a company representative. Businesses may also usean app interface to communicate their latest product news and offers with their customers.

Automation of existing paper-based processes  

Nowadays you can eliminate paper forms usage replacing them with instant mobile reports. This will save you time and you will be sure that your data is safe and sound and collected in one place.

Dynamically track vehicles and the cargo  

The current generation of mobile technology allows logistics companies to dynamically track vehicles and the cargo and real-time insight enables customer service improvement.

Previously logistics companies were able to track deliveries each time they arrived at a key destination in their journey (depot, port, or at the customer’s location).

Now it is possible to track an individual parcel on a meter-by-meter, second-by-second basis.

This is a great opportunity for customers especially for business companies. It also makes it possible to monitor the transport processes and to not only identify issues when they arise, but also to predict problems before they appear.

Flexible delivery process

The ability to change delivery schedules and routes while in-flight is another great benefit.

It offers consumers and business customers a level of flexibility in control process.

In addition to increasing control of supply chains it creates opportunities for new levels of partnership between logistics provider and customer, increasing customer retention.

Different while-in-flight-processes make it possible to offer customers greater flexibility in scheduling services, as well as enabling the creation of new, more customized services for customers. Real-time information updates and recommendations based on this factor also help in business. 

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